Working from an outline brief and which is shared with internal and external stakeholder groups, we will provide creative concepts that will connect your with your customers and employees. We will develop a unique and distinctive creative solution that keeps your brand differentiated and ahead of your competitors. Once defined, we will produce brand guidelines to ensure consistency across all elements: starting with stationery, signage, as well as both online and offline brand communications.
Brand Naming
Branding design goes beyond the surface graphics. A corporate brand identity is the whole personality of a product, company or organisation. Everything from the name, the identity, the colours and the tone of voice all form part of a brand identity development. How a brand behaves, its employees and its mythology are all assets with commercial value.
Identity
Users connect with brands with head and heart and the most memorable brands usually combine a strong appeal to both. Effective brand identity development usually creates well differentiated identities. Others may follow these are ‘me too’ brands. You may not like a brand – if you do, that’s great! – But if you remember it – for whatever reason – then it has worked.
We can help you define or redefine your company brand values, perception and personality. This may include researched and tested subtle or evolutionary development of existing brands for new audiences and new media. The conceptual birth of new brands as well as and the extension and articulation of brands into new markets and territories.